Hoang Phi

Product Designer

Building clear, human experiences for complex systems. Currently designing at Sonos.

building clarity...

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Modernized internal tools used by 20K+ agents in support of Citi’s $190M+ cost-saving initiative

Translated Aldea’s high-touch retail guidance into a more scalable ecommerce experience

Coming soon

Launched Citi’s first browser extension from 0 → 1 — drove 100K+ enrollments and $13M+ in sales

Rebuilt 65K+ ATMs in 20 countries and launching WCAG 2.1-compliant flows in North America

A digital archive of my dad’s Vietnamese poetry, pairing English interpretations with audio storytelling